With over 8 years of experience, Dr Shahbaz Sipra brings deep experience in improving profitability and building market share. He champions business strategies that are focused on moments that matter, differentiating the customer experience in order to create a competitive advantage. he believes in honoring a business’s history while building new capabilities to grow market share. To achieve new levels of performance, he becomes a catalyst for innovation, creating an environment for his team to take risks and solve complex problems, while always keeping the customer at the center.